US tobacco firms to publish anti-smoking ads in dailies

Major American cigarette manufacturers will start publishing anti-smoking ads in 50 dailies to correct the misleading statements. They made over the years of the effects of smoking, a move that complies with a court order filed in 2006.

On Wednesday, the Department of Justice declared in a statement that the ads will fill the US media starting from November 30 and in the next year, reports Efe news.

On November 30, 50 of the major US newspapers, including The Wall Street Journal, The New York Times and The Washington Post will begin to publish full-page ads that should "clearify" to the public what is true effects of tobacco to the department

In addition, from the beginning of next week, TV channels across the country will start running those ads for a year.

"Smoking kills, average, 1,200 Americans every day", "smoking is highly addictive, nicotine is the addictive drug in tobacco" and "cigarette companies purposely designed cigarettes with enough nicotine to create and sustain addiction ".

The legal case dates back to 1999, when former President Bill Clinton's administration (1993-2001) accused tobacco companies of fraudulent the public about the risks of smoking and promoting cigarettes with cartoon ads to attract teenagers.

The accusations were based on a special law called the Racketeer Influenced and Corrupted Organizations Act (RICO), initially promulgated to combat organized crime groups like the Maafia.

As part of that process, in 2006, the District of Columbia Court ordered the companies Altria, its affiliate Philip Morris USA and R.J. Reynolds Tobacco to place advertisements in the US media to "correct" the misperception the public had had for years about tobacco.

The 2006 court order is set to be enforced from November 30, more than 10 years late, due to a large amount of counter-complaints filed by US tobacco companies.